Presentation Techniques
In this lecture we will discuss how to speak in public. We'll cover the finer details of the Viva, and how to make an amazing Keynote presentation.
Making Presentations
Plan ahead ... then plan ahead some more.
Consider your personal appearance. What are you wearing? Maybe have a shower and a shave (if you're of the less fairer sex). It sounds obvious and ridiculous, but first impressions count.
Be on time, better still be early.
Give out your business cards at the start of the meeting or presentation. They're not just for clients to contact you, they're to help them remember your name.
Do a dry run. This serves two purposes, firstly to get you used to making your presention and secondly, and more importantly, it allows you to time your presentation.
Timing is critical. A 5 minute presentation means a 5 minute presentation - not 3, not 7. Allow yourselves one minute either side, no more or less. As a rule of thumb around 10% either side maximum, so for a five minute presentation, 4' 30" minimum, 5' 30" maximum.
Write a script. It might feel a little odd, but a script helps you to focus on the message you want to get across and it stops you from digressing too far or for too long. You don't need to read it verbatim - and you shouldn't - but a script will ensure you've covered the key points you need to get across effectively.
Prepare visuals. Your visuals serve a number of purposes: they draw the audience's eyes away from you (meaning you can relax a little more) and they demonstrate professionalism. Your visuals can also serve as a showcase your design ability.
Consider how you'll be creating visuals: digital or print? Which format better or more suited to the presentation you're making? What equipment do you have access to? (In this case a digital projector.)
Energy, vitality and gestures. Look enthusiastic - remember you're not only selling your concept you're selling yourself.
Make eye contact! Look around the room, look at everyone, not just one or two people. This ensures everyone feels included. If you find looking into someone's eyes uncomfortable look at their nose or a point between their eyes, you'll find this easier.
Consider leaving a printout or handout at the end of the presentation. Alternatively upload it to your website. Better still, do both.
Questions. When you've finished, don't forget to offer your audience the opportunity to ask any questions. Your presentation might be 100% clear to yourself, but to someone else it might not be.
In interview situations always have at least one or two questions. Prepare them beforehand. This underlines the fact that you're interested, but equally importantly it allows you to demonstrate that you've researched the company.
Weigh up the situation and, if you think it's appropriate, a humour can help lighten a situation.
Thank your audience before leaving and leave with a smile.