Brand Identity
This weeks lecture concentrated on the differences between a logo and a brand, we covered shapes and their symbolic meaning and looked a little at colour theory.
Political and national significance of symbolism is vital when countries, companies and individuals wish to associate themselves to a particular country. On these occasions the colours from that countries national flag are usually used as part of this national identification. Where there is conflict, such as Northern Ireland, certain colour combinations can be problematic, especially if the company or organisation wishes to reach out to the whole community.
Project 1.3 – Logo Design
Next Friday's Crit session (24:02) will be in the presence of your client who will expect to see all of the group submissions for the logo design. Make sure you have everything ready and well presented on your group space before end of play Thursday 23rd Feb.
Ten logo design tips from the field
David Airey's excellent Logo Design Love site carries the Ten logo design tips from the field covered in today's lecture.